/audience
Reach customers based on real-world movement
Movement is an indication of intent. Take your marketing investment further by using location data to better understand your customers and target them on their journey towards your brand.
All of your preferred partners are also ours
[why Foursquare]
Build highly-customized, scalable audiences based on real-world consumer behavior
Accurate
Your targeting is only as good as the audience data it is based on. Our core technology, proprietary assets, and trusted partners ensure the accuracy needed to deliver a high-performing campaign.
Flexible
Whether you’re looking for a custom or off-the-shelf audience for your campaign, or you first want to enrich your customer database, we provide audience data that’s flexible enough to meet your needs.
Effective
Effectively reach your consumers based on their true behaviors and patterns. Research by Forrester Consulting found that our customers achieve a 202% ROI and a 47% lower CPA on average with Audience.
[audience designer]
DIY or white-glove service
Our self-service Audience Designer gives you the control to build the targeting of your campaign dreams. In a few simple clicks, create customized audiences that will exceed campaign goals, all without compromizing scale. Or let us take care of it for you. Our team of in-house location experts will create your audiences and push them out to your preferred platform.
Your audiences,
your way
Ready-to-use audiences
Use our collection of over 1200 ready-to-use audiences for quick-and-easy activation. Ready-to-use audiences are designed by our location experts and reflect our most popular targeting segments.
Use our 1200+ pre-built profiles based on real-world behavior
Audiences available for chains, categories, lifestyle, TV, and more
Activate immediately across all major DSPs/DMPs and channels
Custom audiences
Use Foursquare’s self-service Audience Designer to create your own highly-customized audiences.
Build any audience to your exact specifications
Adjust look-back, frequency, & urban density
Design self-serve or use our team of location experts
Enriched audiences
Enhance your customer database with audience attributes based on real-world context.
Understand your consumers based on their lifestyle and visitation to hundreds of chains & place categories
Drive customer centricity with superior customer segmentation
Access seamlessly with data delivery at the cadence of your choice
We A/B test different types of data providers quarterly, starting with other types of programmatic buys and then more specifically for location data…location-based targeting with [Foursquare] data showed better KPI results than our other location partner and that’s how we settled on [Foursquare].
[related articles and news]
Learn more about Foursquare Audience
[white papers]
Jan 28, 2021
Webinar: Data-driven TV targetingIn this webinar, experts discuss the trends driving innovation in the Advanced TV space and how to launch seamless, data-driven campaigns via Addressable TV.
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[blog]
Nov 19, 2020
Foursquare brings its enriched location data to Kochava Collective's mobile data marketplaceIn a partnership with the Kochava Collective, Foursquare is bringing its unmatched trove of 800+ audiences from real-world location data to Kochava's customers.
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[blog]
Nov 17, 2020
How to: Measure the impact of an OOH campaignFoursquare’s new methodology helps measure how many people view an out-of-home ad and how many took action.
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[case studies]
Mar 16, 2020
Anheuser-Busch InBev geo-targets Bon & Viv ads at NFL stadiumsAnheuser-Busch uses Foursquare real-time audience segments for geo-targeting ads.
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[blog]
Aug 08, 2019
Gayle Fuguitt on her departure and industry leadershipGayle Fuguitt recently spoke with Foursquare on the past, present and future of the technology solutions for marketers and advertisers today.
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[white papers]
Jul 17, 2019
How to build smarter segmentsDownload this free report to learn how Foursquare’s real world behavioral data powers smarter audience segmentation.
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[blog]
Apr 26, 2019
4SQDay celebrations around the worldCommunity is one of the core values here at Foursquare, and there is no better manifestation of this value than in our Foursquare Superuser community.
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[white papers]
Jan 11, 2021
Reaching Into The New Year: Q1 2021 Seasonal Strategy GuideThese days, big celebrations and life events aren’t what they used to be. As we enter into the second year of a COVID-19 era, consumers are continuing to shift how they move through the physical world.
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