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Reach customers based on real-world movement

Movement is an indication of intent. Take your marketing investment further by using location data to better understand your customers and target them on their journey towards your brand.

three men walking down the road

All of your preferred partners are also ours

[why Foursquare]

Build highly-customized, scalable audiences based on real-world consumer behavior

Accurate

Your targeting is only as good as the audience data it is based on. Our core technology, proprietary assets, and trusted partners ensure the accuracy needed to deliver a high-performing campaign.

Flexible

Whether you’re looking for a custom or off-the-shelf audience for your campaign, or you first want to enrich your customer database, we provide audience data that’s flexible enough to meet your needs.

Effective

Effectively reach your consumers based on their true behaviors and patterns. Research by Forrester Consulting found that our customers achieve a 202% ROI and a 47% lower CPA on average with Audience.

[audience designer]

DIY or white-glove service

Our self-service Audience Designer gives you the control to build the targeting of your campaign dreams. In a few simple clicks, create customized audiences that will exceed campaign goals, all without compromizing scale. Or let us take care of it for you. Our team of in-house location experts will create your audiences and push them out to your preferred platform.

Request a Demo

Your audiences,
your way

crowd of people on a sunny day

Ready-to-use audiences

Use our collection of over 1200 ready-to-use audiences for quick-and-easy activation. Ready-to-use audiences are designed by our location experts and reflect our most popular targeting segments.

Use our 1200+ pre-built profiles based on real-world behavior

Audiences available for chains, categories, lifestyle, TV, and more

Activate immediately across all major DSPs/DMPs and channels

Custom audiences

Use Foursquare’s self-service Audience Designer to create your own highly-customized audiences.

Build any audience to your exact specifications

Adjust look-back, frequency, & urban density

Design self-serve or use our team of location experts

Illustration of a dashboard with a row of radio buttons and 2 rows of checkboxes
An illustration that includes a map with a location pin and an information blurb above it with a circle as well as a hotdog, airplane and basketball icon

Enriched audiences

Enhance your customer database with audience attributes based on real-world context.

Understand your consumers based on their lifestyle and visitation to hundreds of chains & place categories

Drive customer centricity with superior customer segmentation

Access seamlessly with data delivery at the cadence of your choice

We A/B test different types of data providers quarterly, starting with other types of programmatic buys and then more specifically for location data…location-based targeting with [Foursquare] data showed better KPI results than our other location partner and that’s how we settled on [Foursquare].

Client Success Manager
Global Media Agency

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Learn more about Foursquare Audience

Get in touch with our location experts. Together, we’ll move your business forward.

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