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Welcome to the new Foursquare Brand

The new Foursquare brand identity is designed to be credible, to instill trust with both businesses and consumers, and to embody a company that is both independent and empathetic.
Everything should be new,
except for the name
Text on a white background that says "Our purpose is to create meaningful bridges between digital spaces and physical places, our brand is a simple, credible system for humanity and movement."
An image of two girls with camera and phone
many people walking across a busy crosswalk
an image of text on a teal background which reads: Foursquare’s story is simple: we enable people to move through and better understand the world around them.
We’ve created a simple, scalable system that allows us to say anything, while organizing the chaos around it.
half of an "r" and a full s in white on black with light blue lines on top.
an image of a watch with a blue screen on a black background
More than ever before our user and clients need to know they can trust us, while simultaneously being culturally contemporary and interesting.
new foursquare logo and FSQ icon
magazine and report
website and mobile

With a fluid system built to be scaled, our brand invokes a timeless, yet contemporary aesthetic that stands out from the crowd with authority and swagger.

An image of a donut graph

Foursquare will never stop exploring, developing technology that shapes the way people move through the world. Products will continually be developed and introduced, while we continue to shape and define the industry and market. The brand is designed to scale as the company grows, and not boxed in with the shell of a tech-world app.

data on phones
Human movement
made visible
New branding gradient and swag
poster design
social media


If you have any question or need assistance, please reach out to the Brand Design team at: