[company news]
A new look and feel: introducing Foursquare Everywhere
Unveiling Foursquare’s new brand identity and starting the next chapter in our story.
[Company News]
Feb 25, 2021
Foursquare Offers Location Data in CARTO Data ObservatoryFoursquare partners with CARTO to bring Foursquare's point-of-interest and foot traffic data to CARTO’s enterprise customers via the CARTO Data Observatory.
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[Company News]
Feb 16, 2021
Foursquare partners with Korem to provide customers with geospatial solutionsFoursquare partners with Korem, the geospatial solutions experts, to bring location technology to Korem’s expanded network of enterprises across a variety of industries.
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[Company News]
Feb 11, 2021
Foursquare appoints Gina Loften, Microsoft US CTO, to Foursquare Board of DirectorsFoursquare announces the appointment of Gina Loften, Microsoft US’s CTO, to its Board of Directors. Loften joins the Board as one of tech’s most trusted leaders.
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[Company News]
Feb 08, 2021
Foursquare partners with Snowflake, expands into Snowflake Data Marketplace with Foursquare Places and Visits dataFoursquare announces a partnership with Snowflake, the Data Cloud company, making our location data available to customers via the Snowflake Data Marketplace.
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[Data and Insights]
Feb 04, 2021
Foursquare’s data helps researchers understand what’s driving the spread of COVID-19A new study featuring Foursquare mobility data looks at which age groups are contributing the most to the spread of COVID-19 in the U.S.
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[Company News]
Jan 21, 2021
Foursquare launches Pilgrim SDK 3.0Pilgrim SDK 3.0 offers support that alleviates the issues of fading IDFAs and approximate location-sharing while providing easy access to AWS S3.
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[Company News]
Jan 20, 2021
Foursquare appoints Michele Morelli as new SVP of MarketingFoursquare is excited to announce its new SVP of Marketing, Michele Morelli who will oversee strategies to bring the vision of ‘Foursquare Everywhere’ to life.
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[Data and Insights]
Jan 13, 2021
How to: Use location data to drive Q1 resultsWith perennial behavioral trends upended, Foursquare created a Q1 Strategy Guide to help brands use location data to reach consumers more effectively.
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[Ad Tech]
Jan 11, 2021
How to: Target ads to the people most likely to drive liftFoursquare experiments with Optimization Segments, a targeting model used to drive visits by determining how likely a person is to visit a location after viewing an ad.
Read
[Company News]
Feb 25, 2021
Foursquare Offers Location Data in CARTO Data ObservatoryFoursquare partners with CARTO to bring Foursquare's point-of-interest and foot traffic data to CARTO’s enterprise customers via the CARTO Data Observatory.
Read
[Company News]
Feb 16, 2021
Foursquare partners with Korem to provide customers with geospatial solutionsFoursquare partners with Korem, the geospatial solutions experts, to bring location technology to Korem’s expanded network of enterprises across a variety of industries.
Read
[Company News]
Feb 11, 2021
Foursquare appoints Gina Loften, Microsoft US CTO, to Foursquare Board of DirectorsFoursquare announces the appointment of Gina Loften, Microsoft US’s CTO, to its Board of Directors. Loften joins the Board as one of tech’s most trusted leaders.
Read
[Company News]
Feb 08, 2021
Foursquare partners with Snowflake, expands into Snowflake Data Marketplace with Foursquare Places and Visits dataFoursquare announces a partnership with Snowflake, the Data Cloud company, making our location data available to customers via the Snowflake Data Marketplace.
Read
[Company News]
Jan 21, 2021
Foursquare launches Pilgrim SDK 3.0Pilgrim SDK 3.0 offers support that alleviates the issues of fading IDFAs and approximate location-sharing while providing easy access to AWS S3.
Read
[Company News]
Jan 20, 2021
Foursquare appoints Michele Morelli as new SVP of MarketingFoursquare is excited to announce its new SVP of Marketing, Michele Morelli who will oversee strategies to bring the vision of ‘Foursquare Everywhere’ to life.
Read
[Company News]
Dec 08, 2020
A new look and feel: introducing Foursquare EverywhereWhen we started Foursquare over a decade ago, we never imagined the incredible evolution we’d undergo as a company.
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[Company News]
Dec 08, 2020
Respecting the past, embracing the futureI started one of Foursquare’s last company meetings of 2019 with the quote, “change is inevitable, growth is optional.”
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[Company News]
Dec 01, 2020
How location technology is making cities safer from sexual violenceSafecity is a platform that uses technology to anonymously crowdsource personal stories of sexual harassment and abuse in public spaces to help keep people safe.
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[Company News]
Nov 05, 2020
Foursquare CEO David Shim to depart company, Gary Little appointed as incoming CEOToday, Foursquare announced David Shim has decided to step down and has appointed as Gary Little as its incoming CEO.
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[Data and Insights]
Feb 04, 2021
Foursquare’s data helps researchers understand what’s driving the spread of COVID-19A new study featuring Foursquare mobility data looks at which age groups are contributing the most to the spread of COVID-19 in the U.S.
Read
[Data and Insights]
Jan 13, 2021
How to: Use location data to drive Q1 resultsWith perennial behavioral trends upended, Foursquare created a Q1 Strategy Guide to help brands use location data to reach consumers more effectively.
Read
[Data and Insights]
Dec 15, 2020
How location data can help give retailers an edge this COVID-19 holiday season - and beyondFor retailers across the United States, the coronavirus pandemic has been a gamechanger.
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[Data and Insights]
Oct 22, 2020
Understanding the impact of TV news on foot traffic since COVID-19To evaluate how TV news viewership impacts people’s perception of the world, Foursquare analyses foot traffic patterns of MSNBC viewers versus Fox News viewers.
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[Data and Insights]
Oct 16, 2020
Combining offline & online data to win with holiday shoppersDuring these unprecedented times, the powerful combination of online and offline data can help marketers navigate the holiday season in a changed world.
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[Data and Insights]
Sep 29, 2020
Watching weather's impact on consumer behavior since COVID-19To quantify the impact of weather on visitation, we've combined AccuWeather's data with Foursquare's proprietary foot traffic panel to analyze real world behaviors.
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[Data and Insights]
Sep 02, 2020
How to: optimizing campaigns in Foursquare AttributionFoursquare Attribution has helped thousands of advertisers, publishers and platforms understand the true value of online-to-offline ad campaign effectiveness.
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[Data and Insights]
Jul 29, 2020
Correlating TV ad exposure with store visits since COVID-19Foursquare has partnered with Samba TV to study ad reach and consumer behavior during COVID-19 stay-at-home orders.
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[Data and Insights]
Jul 22, 2020
Harness the power of real world and online behaviorFoursquare Audience powered by Factual empowers marketers to build highly-customized, scalable audiences based on real-world consumer behavior.
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[Data and Insights]
Jul 08, 2020
Mobility reimaginedAfter months of staying at home, we're seeing consumers start to venture back out into the physical world. But how exactly are they moving around?
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[Ad Tech]
Jan 11, 2021
How to: Target ads to the people most likely to drive liftFoursquare experiments with Optimization Segments, a targeting model used to drive visits by determining how likely a person is to visit a location after viewing an ad.
Read
[Ad Tech]
Jan 05, 2021
iOS 14 Update: Here’s how the new privacy permissions could impact appsApp developers and advertisers, get ready -- the rest of iOS 14’s new privacy-focused features are coming.
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[Ad Tech]
Nov 19, 2020
Foursquare brings its enriched location data to Kochava Collective's mobile data marketplaceIn a partnership with the Kochava Collective, Foursquare is bringing its unmatched trove of 800+ audiences from real-world location data to Kochava's customers.
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[Ad Tech]
Nov 17, 2020
How to: Measure the impact of an OOH campaignFoursquare’s new methodology helps measure how many people view an out-of-home ad and how many took action.
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[Ad Tech]
Jul 24, 2020
Influencing the auto buying journey with offline & online signalsFoursquare takes a look at how location data and online interest data can drive better business results, from awareness, to consideration, to decision-making.
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[Ad Tech]
Oct 30, 2019
Q&A with Foursquare: building cool AR apps with Pilgrim SDKTo understand how Pilgrim SDK will enable developers to create enriching augmented reality experiences, we sat down with Foursquare's Gareth Paul Jones.
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[Ad Tech]
Oct 14, 2019
Why next gen OOH Is taking offMarketers are rediscovering the value and effectiveness of out-of-home (OOH) advertising and leveraging this traditional medium in new and exciting ways.
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[Ad Tech]
Nov 08, 2018
Why flexible location technology is powering the future of marketingFoursquare walks through two of the most common location targeting strategies today and explores how an innovative new technology can bring them together.
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[Ad Tech]
Jun 28, 2018
Surviving the retail apocalypseFoursquare discovers that the most significant factor in the success or failure of a new retail location opening ??is what we're calling “categorical fit."
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[Ad Tech]
Apr 12, 2018
Foursquare launches a new API solution for start-ups and growing companiesFoursquare announces Places API for Start-Ups, which opens our industry-leading technology to small- and medium-sized companies with commercial use cases.
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[Culture]
Sep 03, 2020
Foursquare joins the Tech for Black Founders InitiativeFoursquare has joined the Tech for Black Founders initiative to create an ecosystem that provides resources and technology to empower Black-led businesses.
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[Culture]
Feb 25, 2020
Community spotlight: Robby SaylesWith 9,000 check-ins and counting, Robby Sayles is a Superuser Level 1 who uses Foursquare to help out members of his local community by providing accurate tips.
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[Culture]
Oct 29, 2019
Community Spotlight: David Abarca CerveraFoursquare reached out to Superuser David Abarca of Mérida, Mexico to learn more about his local favorites to explore with Foursquare.
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[Culture]
Oct 24, 2019
Top takeaways and highlights from the Grace Hopper CelebrationFoursquare’s talented team of technical women attend the Grace Hopper Celebration, a 4-day conference with resources to help women succeed in their careers.
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[Culture]
Aug 12, 2019
Community spotlight: Kwak Seong JinFoursquare spotlights a very talented photographer and Superuser from Seoul, South Korea, Kwak Seong Jin, who has been checking in with Foursquare since 2010.
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[Culture]
Jun 25, 2019
Community spotlight: Antor SaldanaFoursquare reached out to Superuser Antor Salda?a of Chiclayo, Peru to learn more about the places he likes to explore and map with Foursquare City Guide.
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[Culture]
Apr 26, 2019
4SQDay celebrations around the worldCommunity is one of the core values here at Foursquare, and there is no better manifestation of this value than in our Foursquare Superuser community.
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[Culture]
Mar 20, 2019
Community spotlight: Maryam ArdakaniThis month, Foursquare highlights Maryam Ardakani of Tehran, Iran, a user of our consumer apps of nearly 7 years with 228,826 edits to date.
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[Culture]
Feb 23, 2019
A SU New Year's reading list: community spotlights from 2018Foursquare takes a look back at our featured Superusers of the past year and look forward to another year of creating great content together.
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[Culture]
Sep 21, 2018
Community spotlight: Takuma HashimotoFoursquare reached out to Superuser Takuma Hashimoto of Tokyo, Japan to learn more about the places he likes to explore and map with Foursquare City Guide.
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[Thought Leadership]
Jul 02, 2020
iOS 14: Foursquare Mobile Engineering - Take 1When Apple announced their iOS 14 privacy changes, the tightrope became a little tighter for location technologies.
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[Thought Leadership]
May 19, 2020
The Great Reset: How COVID-19 Reestablishes the Muscle Memory of ConsumptionPrior to Covid-19, no event had materially changed visitation to brick-and-mortar businesses for more than 70 years.
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[Thought Leadership]
Mar 16, 2020
Foursquare and your privacy: continuing the commitment as CEOCEO David Shim reaffirms Foursquare's commitment to customer privacy and our motto, "Data is a Privilege".
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[Thought Leadership]
Mar 05, 2020
If you can't be your #1 fan, who can?You don’t need others to validate the paths you choose on your journey to living your most fulfilled life. If you can’t be your #1 fan, who can?
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[Thought Leadership]
Nov 06, 2019
Q&A with Foursquare: improving communications with Pilgrim SDKFoursquare's Pilgrim SDK provides limitless opportunities for developers to plug into the real world, and power any type of contextual app feature using location.
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[Thought Leadership]
Jul 10, 2019
How location technology can drive urban innovationFoursquare has partnered with the Netmob Conference to use a specific global dataset to solve complex urban issues in different cities around the world.
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[Thought Leadership]
Jun 14, 2018
Attribution by foursquare boasts new machine learning methodology, dashboard and partnersSpotify partners with Foursquare to measure effectiveness of advertiser campaigns in the real world using new machine learning methodology.
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